Social Media

what is it and what will that do for me?

The Internet then and now

As the internet started in the late 80s of the 20th century the available websites and contents were static and could only be "consumed". To be found by a search engine like Altavista it was enough to have a domain name that was on top of the alphabetic sorting, e. g. 1a-pharmacy.com. Or some "juicy" words had been given as search terms; these terms didn't need to belong to the own website contents and content itself was not very important.

Web 2.0

When Web 2.0 came up and the websites have changed to ones where the users could comment on something, the Internet and the websites became dynamic. It wasn't just to consume the contents but also to take active part in it. Everywhere forums and review sites arose and the static HTML sites have retreated into the background. 

Social Media

After the turn of the millennium the first social networks like Facebook and Twitter launched. Nowadays it's usual to twitter the latest occurrences and friends are invited to events via Facebook and Whatsapp. 
Several years ago some teenagers got lost in a sewage system. They used Facebook via mobile phone to contact their friends to please them to get in contact with the police. They didn't thought about using the mobile phone to call the police directly. This demonstrates how Facebook, Twitter & Co. meanwhile are permanently fixed in minds of the so-called Internet generation.

Social Marketing

When displaying products and services on a homepage and wondering why Internet search engines nearly don't find them, maybe it's time to start dealing with Social Marketing. A product that has not been discussed or mentioned in the Internet's social networks nearly isn't existing. At least it doesn't have a relevance ranking for Google and others and therefore it is listed far behind in the search results. Only when combining the own contents with the social networks and a discussion about them, it will be more interesting for the search engines and it's possible to reach more hits when searching the Internet about it.

And that's where CSTC comes in

We set up your accounts and company pages or we help you with already existing social media accounts like Facebook, Twitter and so on, to place your products and services to make sure they can be found better. We consult you and help you to make your website contents better known and to reach more customers.